Calm ASO Score: 77/100 (B)

Score breakdown

Title

✕
Title lengthUses 4 of 30 characters.
✕
Keyword in titleThe title is just a name, with no searchable keyword.

Subtitle

100

✓
Subtitle lengthUses 29 of 30 characters.
✓
No repeated wordsEvery word adds something the title doesn’t already cover.

Screenshots

✓
iPhone screenshots6 of up to 10 screenshots.
✓
iPad screenshots6 iPad screenshots.

Ratings

100

✓
Average rating4.8 ★ average.
✓
Number of ratings1,986,904 ratings — similar apps have a median of 104,818.

Description

✓
Description depth3,854 of 4,000 characters.
✕
Opening lineThe first line doesn’t work as a hook.
✓
Scannable layout18 bullet points.

Localization

100

✓
LanguagesYour app supports 10 languages.

Updates

✓
Recent updateLast updated 2 days ago.
✕
Release notesRelease notes are generic.

Top fixes

Ranked by how many points each one is worth. Fix these first.

Title lengthhigh impact+8 pts
Your title uses 4 of 30 characters. The title is the strongest ranking field — use the spare space for your most important keyword.
Keyword in titlehigh impact+8 pts
Add what your app does after the brand, e.g. “Brand: Habit Tracker”. People search for what an app does far more often than for a new brand name.
Release noteslow impact+3 pts
Write release notes that sell the update (“New: dark mode for every screen”) instead of “Bug fixes”. Returning users read them.
Opening linelow impact+2 pts
Only the first lines show before “more”. Open with one sentence that states the main benefit, not a greeting or the app name.

Fix these in minutes, not days.

Appsium researches keywords, rewrites your title and subtitle within Apple’s limits, and designs screenshots — then pushes it all to App Store Connect.

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Indexed fields

Apple searches your title and subtitle. Every unused character is a keyword you’re not ranking for.

Title4/30

Calm

Subtitle29/30

Sleep, Meditation, Relaxation

Keyword ideas

Words your description leans on that your title and subtitle don’t use yet.

anxietyreliefstress🔒 Unlock search volume & difficultySee how often people search each keyword and how hard it is to rank — free with 30 credits.

You vs. similar apps

Compared with the median of 8 apps Apple shows on your page under “You Might Also Like”.

RatingsAhead

2MYou

104.8KSimilar apps (median)

Average ratingAhead

4.8 ★You

4.8 ★Similar apps (median)

iPhone screenshotsBehind

6You

9Similar apps (median)

LanguagesAhead

10You

6Similar apps (median)

Days since updateAhead

2 dYou

17 dSimilar apps (median)

Leaderboard

ASO Scores for the apps you compete with on the same page.

1
Insight Timer: Meditate, SleepMeditation & Anxiety Relief
100
2
BetterSleep: Relax and SleepCalm Sounds, Meditation Music
98
3
Breethe: Sleep & MeditationBreathe to Calm Anxiety Stress
93
4
Headspace: Sleep & MeditationMental Health, Stress, Anxiety
87
5
Green Noise Calm Sleep SoundsRain & White Noise Machine
87
6
Soothing Sleep SoundsCalming, relaxing ambiance
85
7
Rain Rain Sleep SoundsWhite Noise & Calm Tinnitus
82
8
CalmYouSleep, Meditation, Relaxation
77
9
Sleep Sounds White Noise, RainFall Asleep: Sounds & Stories
73

Screenshots

The first three show up in search results — they do most of the selling.

Ratings

2M ratings in the US App Store.

5 ★87%

4 ★8%

3 ★3%

2 ★1%

1 ★2%

Turn a 77 into a 90+.

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