Henshu — Photo Editor ASO Score: 65/100 (C)

Score breakdown

Title

!
Title lengthUses 21 of 30 characters.
✓
Keyword in titleGoes beyond the brand name with descriptive words.

Subtitle

✕
Subtitle lengthUses 13 of 30 characters.
!
No repeated wordsRepeats “photo” from the title.

Screenshots

!
iPhone screenshots5 of up to 10 screenshots.
✕
iPad screenshotsRuns on iPad, but shows no iPad screenshots.

Ratings

✓
Average rating5.0 ★ average.
!
Number of ratings2 ratings — similar apps have a median of 5.

Description

!
Description depth1,099 of 4,000 characters.
✓
Opening lineOpens with a clear first line.
✓
Scannable layout10 bullet points.

Localization

✕
LanguagesYour app supports 1 language.

Updates

100

✓
Recent updateLast updated 8 days ago.
✓
Release notesRelease notes describe what changed.

Top fixes

Ranked by how many points each one is worth. Fix these first.

Languageshigh impact+8 pts
Your app supports 1 language. Each App Store localization gets its own title, subtitle and keywords — localize your metadata for your top markets first.
Subtitle lengthmedium impact+5 pts
Your subtitle uses 13 of 30 characters. Fill it with a second keyword phrase that also explains the benefit.
iPhone screenshotsmedium impact+5 pts
You show 5 iPhone screenshots. Use 8–10: every extra frame is another chance to show a feature, and the first three appear right in search results.
iPad screenshotsmedium impact+5 pts
Your app runs on iPad. Add iPad screenshots so iPad users see a page made for their screen, not stretched phone frames.
Number of ratingsmedium impact+5 pts
You have fewer ratings than similar apps. Prompt for a rating right after a user succeeds (finished a workout, saved a file) — never on launch.

Fix these in minutes, not days.

Appsium researches keywords, rewrites your title and subtitle within Apple’s limits, and designs screenshots — then pushes it all to App Store Connect.

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Indexed fields

Apple searches your title and subtitle. Every unused character is a keyword you’re not ranking for.

Title21/30

Henshu — Photo Editor

Subtitle13/30

Photo & Video

Keyword ideas

Words your description leans on that your title and subtitle don’t use yet.

editbackgroundcamera🔒 Unlock search volume & difficultySee how often people search each keyword and how hard it is to rank — free with 30 credits.

You vs. similar apps

Compared with the median of 8 apps Apple shows on your page under “You Might Also Like”.

RatingsBehind

2You

4.5Similar apps (median)

Average ratingAhead

5.0 ★You

4.5 ★Similar apps (median)

iPhone screenshotsBehind

5You

7Similar apps (median)

LanguagesBehind

1You

3Similar apps (median)

Days since updateAhead

8 dYou

8 dSimilar apps (median)

Leaderboard

ASO Scores for the apps you compete with on the same page.

1
FilmFold - Vintage CameraFilm, CCD, Y2K Digicam & VHS
88
2
Campera - Point & Shoot CameraFilm-quality photos, instantly
86
3
Razr - Street CameraStreet and Travel Photography
85
4
theLAB - MobileFilm Grain & Analog Editor
85
5
Camera Metadata BorderEXIF frame lab - no cloud
84
6
Lumencam | Pocket CameraRetro & Film Filters
75
7
UMBRAL: Premium Photo CameraTasteful, High-Quality Filters
69
8
Henshu — Photo EditorYouPhoto & Video
65
9
Grana: Film CameraRAW negatives, film recipes
62

Screenshots

The first three show up in search results — they do most of the selling.

Ratings

2 ratings in the US App Store.

5 ★100%

4 ★0%

3 ★0%

2 ★0%

1 ★0%

Turn a 65 into a 90+.

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