Paper Arrows ASO Score: 73/100 (B)

Score breakdown

Title

✕
Title lengthUses 12 of 30 characters.
!
Keyword in titleOnly two words — there may be room for a keyword.

Subtitle

100

✓
Subtitle lengthUses 25 of 30 characters.
✓
No repeated wordsEvery word adds something the title doesn’t already cover.

Screenshots

100

✓
iPhone screenshots10 of up to 10 screenshots.
✓
iPad screenshots10 iPad screenshots.

Ratings

✓
Average rating5.0 ★ average.
✕
Number of ratings1 ratings.

Description

100

✓
Description depth2,138 of 4,000 characters.
✓
Opening lineOpens with a clear first line.
✓
Scannable layout11 paragraphs.

Localization

✕
LanguagesYour app supports 1 language.

Updates

100

✓
Recent updateLast updated 16 days ago.
✓
Release notesRelease notes describe what changed.

Top fixes

Ranked by how many points each one is worth. Fix these first.

Number of ratingshigh impact+9 pts
You have fewer ratings than similar apps. Prompt for a rating right after a user succeeds (finished a workout, saved a file) — never on launch.
Languageshigh impact+8 pts
Your app supports 1 language. Each App Store localization gets its own title, subtitle and keywords — localize your metadata for your top markets first.
Title lengthmedium impact+6 pts
Your title uses 12 of 30 characters. The title is the strongest ranking field — use the spare space for your most important keyword.
Keyword in titlemedium impact+4 pts
Add what your app does after the brand, e.g. “Brand: Habit Tracker”. People search for what an app does far more often than for a new brand name.

Fix these in minutes, not days.

Appsium researches keywords, rewrites your title and subtitle within Apple’s limits, and designs screenshots — then pushes it all to App Store Connect.

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Indexed fields

Apple searches your title and subtitle. Every unused character is a keyword you’re not ranking for.

Title12/30

Paper Arrows

Subtitle25/30

An ambient escape puzzle.

Keyword ideas

Words your description leans on that your title and subtitle don’t use yet.

boardnothingarrow🔒 Unlock search volume & difficultySee how often people search each keyword and how hard it is to rank — free with 30 credits.

You vs. similar apps

Compared with the median of 8 apps Apple shows on your page under “You Might Also Like”.

RatingsAhead

1You

0Similar apps (median)

Average ratingAhead

5.0 ★You

0.0 ★Similar apps (median)

iPhone screenshotsAhead

10You

5Similar apps (median)

LanguagesAhead

1You

1Similar apps (median)

Days since updateAhead

16 dYou

50 dSimilar apps (median)

Leaderboard

ASO Scores for the apps you compete with on the same page.

1
Arrout: Cozy Arrow PuzzleCalm logic game, no spam
80
2
Pocket Games: MiniGamesOffline Puzzle & Arcade Games
77
3
Paper ArrowsYouAn ambient escape puzzle.
73
4
CleanSort: Honest Sorting GameNo ads ever. Solvable. Undos.
65
5
StillWords: Riddle Word SearchCalm Word Puzzle
64
6
Arrow Play PuzzleUntangle. Escape. Relax.
60
7
Arrows Out: Line PuzzleCalm slide-out arrow puzzle
59
8
Jelly Smash Merge Puzzle GameMerge & Match Jelly Pieces
58
9
Starlight - Word Search GameRelaxing Brain Puzzle
57

Screenshots

The first three show up in search results — they do most of the selling.

Ratings

1 ratings in the US App Store.

5 ★100%

4 ★0%

3 ★0%

2 ★0%

1 ★0%

Turn a 73 into a 90+.

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