Pennli: Budget Planner ASO Score: 60/100 (C)

Score breakdown

Title

!
Title lengthUses 22 of 30 characters.
✓
Keyword in titleGoes beyond the brand name with descriptive words.

Subtitle

100

✓
Subtitle lengthUses 26 of 30 characters.
✓
No repeated wordsEvery word adds something the title doesn’t already cover.

Screenshots

✓
iPhone screenshots7 of up to 10 screenshots.
✕
iPad screenshotsRuns on iPad, but shows no iPad screenshots.

Ratings

✕
Average ratingNo ratings yet.
✕
Number of ratings0 ratings.

Description

100

✓
Description depth2,143 of 4,000 characters.
✓
Opening lineOpens with a clear first line.
✓
Scannable layout7 bullet points.

Localization

✕
LanguagesYour app supports 1 language.

Updates

✓
Recent updateLast updated 4 days ago.
✕
Release notesRelease notes are generic.

Top fixes

Ranked by how many points each one is worth. Fix these first.

Average ratinghigh impact+10 pts
Ask happy users for a rating with SKStoreReviewController after a success moment — ratings move both conversion and ranking.
Number of ratingshigh impact+9 pts
You have fewer ratings than similar apps. Prompt for a rating right after a user succeeds (finished a workout, saved a file) — never on launch.
Languageshigh impact+8 pts
Your app supports 1 language. Each App Store localization gets its own title, subtitle and keywords — localize your metadata for your top markets first.
iPad screenshotsmedium impact+5 pts
Your app runs on iPad. Add iPad screenshots so iPad users see a page made for their screen, not stretched phone frames.
Title lengthlow impact+3 pts
Your title uses 22 of 30 characters. The title is the strongest ranking field — use the spare space for your most important keyword.

Fix these in minutes, not days.

Appsium researches keywords, rewrites your title and subtitle within Apple’s limits, and designs screenshots — then pushes it all to App Store Connect.

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Indexed fields

Apple searches your title and subtitle. Every unused character is a keyword you’re not ranking for.

Title22/30

Pennli: Budget Planner

Subtitle26/30

Expense & Spending Tracker

Keyword ideas

Words your description leans on that your title and subtitle don’t use yet.

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You vs. similar apps

Compared with the median of 8 apps Apple shows on your page under “You Might Also Like”.

RatingsAhead

0You

0Similar apps (median)

Average ratingAhead

0.0 ★You

0.0 ★Similar apps (median)

iPhone screenshotsBehind

7You

8Similar apps (median)

LanguagesBehind

1You

2Similar apps (median)

Days since updateAhead

4 dYou

6 dSimilar apps (median)

Leaderboard

ASO Scores for the apps you compete with on the same page.

1
Kelo: Expense Tracker & BudgetBills, subscriptions, spending
86
2
Recta: Money & HouseholdAccounts, cards and spending
76
3
Kontto: Personal FinanceTrack spending and cards
72
4
Expense Tracker: Paguei!Bills, invoices & reminders
70
5
dividi: Shared ExpensesPersonal Budget & Split Bills
66
6
Budget Planner and Tracker +Personal Expense Money Manager
64
7
Pennli: Budget PlannerYouExpense & Spending Tracker
60
8
PocketPal BudgetSmart envelope budgeting
58
9
Em Dia - Finanças PessoaisFinance
58

Screenshots

The first three show up in search results — they do most of the selling.

Turn a 60 into a 90+.

Appsium is the AI workspace for App Store Optimization: keyword research with real search volume, metadata in every language, screenshots that convert and a pre-review check before you submit.

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